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All you need to know about GDPR

Are you curious about the impact of GDRP on Leadinfo’s IP Tracking? Arnoud Engelfriet of ICTrecht compiled a list of answers for us.

Yes, the use of Leadinfo is legal under the GDPR, which was introduced as a European privacy law on 25 May 2018.

Leadinfo matches the visitor’s IP address against a publicly available database of company data (such as the Chamber of Commerce). According to the GDPR, the IP address is considered private data, and there must be solid justification for its use. The justification is ‘own legitimate interest’, provided for in Article 6(1)(f) of the GDPR. This article states working with personal data is permitted if this serves a clear interest and privacy standards are maintained.

Marketing and analytics are considered legitimate interests, and Leadinfo only uses private data in a limited capacity. IP addresses are not saved, and only publicly accessible corporate data is shared with the users. This means that Leadinfo maintains privacy standards. As a Leadinfo user, you are obliged to state these facts in your company’s privacy statement, as well as the register of data processing operations.

No, Leadinfo clients do not have access to IP addresses. Naturally, they may be using their own software to check which IP addresses are visiting their website, but this information is not linked to Leadinfo.

The identification of company data is primarily based on the IP address of website visitors. In addition, the user can choose to enable cookies for the collection of analytics information.

These cookies allow you to gain insight into your visitors’ website usage. It is important to note that these cookies are not linked to any other information and are not shared with other parties. According to privacy and cookie laws, permission from the website visitor is required for the use of these cookies.

The cookies used by Leadinfo require no consent. Under the laws relating to the use of cookies, a company is permitted to place them if they are used for company-specific analytical purposes and if privacy is respected. Leadinfo cookies meet these criteria.
No, you do not require visitors’ consent to use Leadinfo. Consent is not always required according to the GDPR. The justification is ‘own legitimate interest’, provided for in Article 6(1)(f) of the GDPR. This article states working with personal data is permitted if this serves a clear interest and privacy standards are maintained.
It would be a direct violation of the provisions of the GDPR to process personal data without making notification of this in a privacy statement. If you do not follow these rules, you could receive a fine of up to 40 million euros for each transgression. Leadinfo urges its clients to always clearly state that they are using its services.
Directly after Leadinfo’s systems have received an IP address, matched company data is requested and shown in the portal. The IP addresses are not shown or stored.
Business owners who do not want their data to be made visible to Leadinfo users can block access to their company data through this link. Our users will no longer see whether or not these companies use their websites.
You are free to contact visitors directly using data acquired through Leadinfo’s software. The GDPR does not apply to company data such as public telephone numbers. Please be aware that sending unsolicited commercial emails or text messages contravenes spam laws, even when these are sent to public telephone numbers or info@ email addresses. If you’d like to contact a person within a company, you must have a clear basis for doing so, such as an opt-in or a warm client relationship. Simply the fact that someone has visited your site is not a sufficient basis for emailing or calling this person. You will need an additional, specific reason to engage in personal contact.
Whether a company’s info@ email address is considered private data is legally doubtful. This would mean that the requirement for a basis for using this address does not apply to info@ addresses. There is no jurisprudence available on this point.
Leadinfo does not mind you sharing data with third parties. However, you must inform the third parties about the source of this data and what they may or may not do with it in accordance with the law.

GDPR requires companies to inform their visitors about what happens to their personal data. They must do so in a privacy statement. An explanation in the Terms and Conditions is not legally valid. You can choose how you would like to word this in your privacy statement. The following is a sample text that you could base your text on: To measure B2B use of our website, we use the Leadinfo solution based in Rotterdam. This service shows us company names and addresses based on the IP addresses of our visitors. The IP address is not stored after use.

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Calculate your price

Your price tier is based on the unique companies we identify monthly – roughly 30% of your website visitors.

Don’t worry; after the trial, we’ll send you a tailored proposal. You’ll never pay more than you want! 

Companies identified

Monthly cost

0- 50

€ 49

51 – 100

€ 79

101 – 250

€ 129

351 – 500

€ 149

501 – 750

€ 199

751 – 1000

€ 269

1001 – 1500

€ 399

1501 – 2000

€ 449

1501 – 2000

€ 499

Companies identified

Monthly cost

0- 50

€ 59

51 – 100

€ 99

101 – 250

€ 149

351 – 500

€ 179

501 – 750

€ 259

751 – 1000

€ 339

1001 – 1500

€ 449

1501 – 2000

€ 549

1501 – 2000

€ 599